Legal

Privacy Policy

Last updated: June 2026 · Sell Rolex London, 88 Brompton Road, Knightsbridge, London SW3 1ER

1. Who we are

This website is operated by Knightsbridge Watches trading as Sell Rolex London ("we", "us", "our"), with a registered place of business at 88 Brompton Road, Knightsbridge, London SW3 1ER. We are the data controller for personal information collected through this website.

For data-related queries, contact us at sell@sellrolex.london or by post at the address above.

2. What we collect

We collect personal information only when you actively provide it by:

  • Submitting a valuation or contact form on this website
  • Contacting us by telephone or email directly
  • Visiting our showroom in person

The information we collect includes:

  • Identity data — name
  • Contact data — email address, telephone number
  • Transaction data — details of the watch you wish to sell, including reference number, condition, and photographs you provide
  • Communication data — the content of messages you send to us

We do not collect sensitive personal data, financial account details, or payment card information through this website. Bank transfer details provided to facilitate payment are handled securely and are not stored beyond the immediate transaction.

3. How we use your information

We use your personal data to:

  • Respond to your valuation request or enquiry
  • Provide you with a buying offer for your watch
  • Communicate with you regarding a potential or completed transaction
  • Comply with legal and regulatory obligations

We do not use your data for automated decision-making, profiling, or marketing purposes. We will not send you unsolicited communications.

Under UK GDPR, we process your personal data on the following legal bases:

  • Legitimate interests — to respond to your enquiry and conduct our buying service, where our interests do not override your rights
  • Contract — where processing is necessary to carry out the terms of a transaction between us
  • Legal obligation — where we are required to retain records to comply with applicable law

5. Sharing your data

We do not sell, rent, or share your personal data with third parties for marketing purposes.

We use Resend (resend.com) to deliver email notifications of contact form submissions. Form data is transmitted to Resend's servers solely for this purpose. Resend processes data in accordance with its own privacy policy and appropriate data processing agreements.

We may disclose your information where required by law, regulation, court order, or to protect our legal rights.

6. Data retention

We retain personal data only for as long as necessary:

  • Enquiries that did not result in a transaction — deleted after 12 months
  • Completed transaction records — retained for 6 years in accordance with HMRC requirements

You may request earlier deletion of your data at any time (see Your Rights below), subject to our legal obligations to retain certain records.

7. Your rights

Under UK GDPR, you have the right to:

  • Access — request a copy of the personal data we hold about you
  • Rectification — request correction of inaccurate data
  • Erasure — request deletion of your data where we have no legal obligation to retain it
  • Restriction — request that we limit processing of your data in certain circumstances
  • Objection — object to processing based on legitimate interests
  • Portability — receive your data in a structured, machine-readable format

To exercise any of these rights, email sell@sellrolex.london. We will respond within 30 days.

If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

8. Cookies and tracking

This website does not use tracking cookies, advertising pixels, or analytics scripts. We do not use Google Analytics, Meta Pixel, or any similar third-party tracking technology. No personal data is collected passively through your use of this website beyond standard server logs (IP address, browser type, pages visited) which are retained by our hosting provider Vercel for up to 30 days for security and performance purposes.

See our Cookie Policy for full details.

9. Contact and complaints

For any question about this policy or how we handle your data:

  • Email: sell@sellrolex.london
  • Post: 88 Brompton Road, Knightsbridge, London SW3 1ER
  • Phone: 07733 333 212

This policy may be updated from time to time. The date at the top of this page reflects the most recent revision.