Sell your Rolex
in London.
Best price. Same day.
We buy every Rolex ever made — current production, discontinued references, and vintage models. Free valuation. Instant cash. 0% commission. 88 Brompton Road, SW3.
London's only dedicated
Rolex buying specialist.
If you want to sell your Rolex in London and get the best possible price, you need a buyer who tracks the Rolex grey market every day — not a generalist pawnbroker or a broad watch dealer who handles everything from Apple Watches to Cartier. We work exclusively with Rolex and have done since 1995.
That focus means our offers reflect actual current demand. When a reference is hot — the Submariner 126610LN, the Daytona 116500LN, the GMT-Master II 126710BLRO — we know it and we price accordingly. You get the benefit of three decades of specialist knowledge without the 20-30% that auctions take off the top.
About our buying service →We price from live market data
Our offers are built from current grey-market prices, recent auction results, and authorised dealer availability — not a static price list.
You keep 100% of the offer
No commission. No listing fee. No deductions after the fact. The number we give you is the number you receive.
Same-day bank transfer
Accept an offer, hand over the watch, and the money is in your account the same day. No auction waiting period, no consignment uncertainty.
All conditions considered
Scratched case, no papers, missing bracelet, service due — we assess everything on its merits and make a fair offer regardless of condition.
Select your model for
current buying prices.
Prices updated regularly. Click a model for the full reference table and a free valuation form.
Sports & Professional
Dress & Classic
Three steps. Same day.
Contact us with your reference
Tell us your Rolex reference number, condition, and whether you have box and papers. Use the form on any model page, email us, or call 07733 333 212. We respond the same day with an indicative range.
Receive a firm written offer
Once we've seen the watch — in person at our Knightsbridge showroom or via insured courier — we give you a firm written offer based on live grey-market data. No pressure. No time limit.
Get paid the same day
Accept the offer and we pay by bank transfer immediately — on collection from our showroom at 88 Brompton Road, or on confirmed receipt if you posted the watch to us.
What condition does my
Rolex need to be in?
We buy Rolex watches in any condition. Condition affects price — it doesn't stop us making an offer. Here is what we consider:
Excellent condition
Full set box and papers, minimal wear, original bracelet — commands the highest price and makes the watch significantly more desirable to buyers.
Good condition
Normal wear, no major damage, bracelet stretched or links missing — still very saleable. We buy these every week.
No papers or box
The majority of Rolexes we buy come without original box and papers. The watch itself is what determines most of the value.
Damaged or for parts
Cracked crystal, broken crown, water damage — we still make an offer. Some references are worth buying even for parts or restoration.
Selling your Rolex
in London — FAQs.
Where is the best place to sell a Rolex in London?
A specialist Rolex buyer like us will almost always give you a better price than a pawnbroker, cash-for-gold shop, or general watch dealer. Auction houses offer broad reach but charge 15-25% seller's commission and take weeks to pay. A private sale via platforms like Chrono24 can yield a higher gross price but exposes you to fraud risk, returns, and weeks of waiting. We offer the best combination of price, speed, and security for most sellers.
How much can I get for my Rolex?
It depends entirely on the reference, year, condition, and whether you have box and papers. A stainless Submariner Date in good condition might fetch £9,000–£13,000. A Daytona in white gold with full set could be £28,000–£40,000. Select the model above for a detailed reference table with current buying ranges. Or contact us directly with your reference number for a same-day indicative offer.
Do I need the box and papers to sell my Rolex?
No. Most of the watches we buy come without original box and papers. Having them adds value — typically 10–20% on sports models, more on certain vintage references — but it is not a requirement. Bring what you have and we will price accordingly.
Can I sell my Rolex online or do I need to visit in person?
Both. If you are in London or can travel to Knightsbridge, a same-day visit is simplest — bring the watch, agree a price, leave with the money. If you are elsewhere in the UK, we can give you an indicative offer by phone or email, then arrange fully insured courier collection. We pay immediately on confirmed receipt.
How quickly will I get paid?
The same day. If you visit our showroom and accept an offer, we pay by bank transfer before you leave. If you post the watch, we pay on the day we receive and verify it. There is no waiting period, no escrow delay, and no auction settlement cycle.
Is it safe to sell my Rolex this way?
Yes. We are an established business trading from the same Brompton Road address since 1995. Every transaction is documented and paid by traceable bank transfer — not cash-in-hand. If posting, we arrange and pay for fully insured Royal Mail Special Delivery or a specialist watch courier. You never send the watch until you have agreed an offer in writing.
Ready to sell your Rolex?
Free valuation · Same-day cash · 0% commission